Social Media Casino Marketing
Socialbakers, a social media marketing platform, announced that it is helping non-government organizations (NGOs) manage social media communications during the COVID-19 pandemic by providing a six months free access to its industry-leading platform. Another form of social media, online social games, is becoming an increasingly attractive avenue for casino managements — if they use them correctly. Finally, with the proliferation of user-generated travel-rating sites, prospective guests have a great deal more information about Las Vegas casinos at their fingertips. Social media for casino marketing in theory is quite simple—we take your existing content in the form of events, promotions and tournaments and seed it out to the virtual world where the fans do the rest. Take, for example, monthly tournaments, drawings or prizes.
Here is a informative post from our friends at ROI Inc. In this day and age justifying marketing spend is getting easier and easier as data capturing technology and digital marketing become more prevalent. But trying to calculate the ROI of a social media campaign is sort of like trying to calculate the ROI of a billboard or radio ad. And it shouldn’t be – it doesn’t have to be… you just need to have a smart social media marketing plan. Oh, and know how to capture or find that data. You can do it! Read on. -LP
Las Vegas Casino Marketing Plan
There is no doubt that social media is changing the way that we live and interact with one another. It is now as simple as a click of a button for people to share their good and bad experiences with their friends and family. Because of its ease in reaching customers, businesses have been flocking to social media channels in the hopes that their business will benefit from a social presence. But how do you know if social media is the right strategy for your casino if measuring the return on investment seems to be obtuse?
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Home > UNLV Libraries > Library Faculty/Staff Scholarship & Research > Faculty Publications > 244
Title
Tweeting to win: Social media and casino marketing
Authors
Document Type
Report
Publication Date
2010
Publication Title
CLSA U Blue Book
Publisher
CLSA
First page number:
50
Abstract
Gambling has been an integral part of human society for millennia. The fascinating thing about gambling is that, like culture itself, it is always evolving. Even technological advances that have nothing to do with the immediate apparatus of gambling change the ways that people gamble. This is especially true with the rise of the internet and mobile connectivity, which have increased the speed and scope of casinos' marketing efforts to win new customers.
Casinos are moving gingerly into the social-media arena. Thei is a difficult medum for them to engage, simply because of its uncontrollable nature. Traditionally, casino resort managers like to maintain tight control over 'the message' that media channels broadcast about their property.
On the other hand, Twitter has become a necessary channel for corporate communications. With over 65m tweets sent a day, there's simply too much talk on this channel for companies with public images to ignore. Of the companies covered in the micro study, there was still great growth potential for Twitter use, which may serve to increase customer satisfaction and positive word of mouth. Another form of social media, online social games, is becoming an increasingly attractive avenue for casino managements — if they use them correctly.
Finally, with the proliferation of user-generated travel-rating sites, prospective guests have a great deal more information about Las Vegas casinos at their fingertips. For investors, these sites, properly analyzed, can provide a window into how well casinos are delivering on their promises of flawless customer service. If there are problems, it is possible, for the first time, for outside observers to get word of them at nearly the same time as management.
Keywords
Casinos – Marketing; Gambling – Technological innovations; Gambling industry; Social media
Disciplines
Advertising and Promotion Management Business Administration, Management, and Operations Gaming and Casino Operations Management Hospitality Administration and Management Marketing Mass Communication Public Relations and Advertising Technology and Innovation
Language
English
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Permissions
Use Find in Your Library, contact the author, or use interlibrary loan to garner a copy of the article. Publisher copyright policy allows author to archive post-print (author’s final manuscript). When post-print is available or publisher policy changes, the article will be deposited
Publisher Citation
Schwartz, David. (2010). Tweeting to win: Social media and casino marketing. New York: CLS
Repository Citation
Schwartz, D. G. (2010). Tweeting to win: Social media and casino marketing. CLSA U Blue Book 50. CLSA.
https://digitalscholarship.unlv.edu/lib_articles/244